Impression Ad Best Practices

To help ensure creatives are optimized for better engagement and campaign performance. Please review the insights and follow these best practices before sharing your assets.

1. Key Insights from Recent Campaigns

• Cleaner visuals significantly improve CTR: Creatives with minimal text, clear imagery, and focused messaging saw an average 6x higher CTR compared to cluttered designs.
• Strong, visible CTAs boost engagement: Ads that included a clear Call-to-Action (e.g., 'Learn More', 'Shop Now') recorded 5x better click engagement.
• Native ads perform best with direct messaging: Creatives and clear headlines, minimal text, and relevant clear (no text) images drove 4x higher CTRs.

2. Creative Submission Checklist

Please include the following when sharing creatives:

• Creative Variations: Minimum 2 variations per ad type (enables A/B comparison for insights).
• Design & Visuals: Use simple, clean layouts with focus on one message per creative. Avoid excessive text or multiple visual elements. Maintain consistent brand colors, logos, and fonts.

Messaging & CTA: Headlines should be direct, benefit-focused, and under 8 words. Include a clear CTA that guides user action. Avoid generic language; make messaging relevant to the offer.