Having hosted thousands on job listings on our job boards at BevNET, Brewbound, and Project NOSH, we've assembled the following tips to help you make the most of your job listing.
These tips are designed to not only maximize the number of applicants that you receive, but also their quality.
Tips & Best Practices
- Use bullet points to call out job requirements and responsibilities
This will make it very easy for the potential applicant to see what qualifications are required for the job and what the responsibilities of the position are.
- Be as clear as possible about compensation
This is the elephant in the room with any job search. While we understand the reasons for not wanting to put a precise salary in your job listing, we suggest trying to give a range. This will qualify candidates and ensure that you are getting candidates with the right experience and expectations of the job. Or, if nothing else, it's always helpful to state that you are offering compensation that is competitive with the industry.
- Keep the job title simple but specific
This, too, will help potential applicants understand what the position is and it will help with SEO for your job listing. It's also a place that can be used to give applicants a sense of what level the job is. For example, rather than just saying "Sales Rep" you can put something in like "Entry level sales representative" that states the level of experience you are looking for. In addition, make it clear what TYPE of company you are posting a job from.
- Research your job description
There's no sense reinventing the wheel and it's always a good idea to see how other companies list similar positions. We'd suggest starting with a Google search for the position name and industry your company falls in, e.g. "sales rep job brewery."
- Try to convey the company culture
Company and office culture have gone from being something that was viewed by employees as a bonus to being a key part of their decision. It's also helpful in avoiding hiring people who aren't a fit with your culture. We'd suggest being honest and keeping it as succinct as possible.
- Proofread your listing
This is often overlooked, but it's important as it sets the stage for your company and what the applicant will expect in dealing with you.